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Thursday, 16 May 2019 11:08

Enhancing your Brand Exposure using Instagram.

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Instagram is one of the best places to build online visibility, gain loyal followers and build a community that supports your business/brand.

Here are a few tips to increase engagement

1. Optimize Instagram stories and IGTV: Instagram engagement is no longer just likes and comments, it also includes engagement from your stories, people following your brand hashtag, IGTV views, and more. Instagram stories keep growing every day with over 400million people posting or watching stories every day. There are different ways to engage your audience using Instagram stories such as engagement stickers, Instagram takeover, live video and so on. The easiest is the Instagram stickers which are a great way to encourage your followers to chat, share their experiences and opinions with you.

2. Have a timetable for your content and be consistent: Your business or brands need to be active. The number of times you post per day or per week is dependent on the type of business and followers you have. At Baynet Fuse, we recommend you have a minimum of 3 posts per week.
Knowing when to post is also an important factor to consider. Recommending post time also varies, so it’s advisable you uncover your own followers’ Instagram habits by using the Insights feature of your Instagram Business account. This helps you identify when your followers are most active and allows you to schedule accordingly, ensuring your posts continue to appear at the top of their feeds. You can also use third-party apps such as Buffer, Hootsuite, later to schedule your posts.

3. Take advantage of Instagram video ad: Instagram video formats are an increasingly valuable tool for targeting a selected audience. With 75% of Instagram users stating that they take action like visiting sites, telling a friend or go ahead to purchase after being influenced by a post so mastering the platform’s range of advertisement format is essential.
The platform offers three key video formats to create Instagram ads: single video ads offer the opportunity to create up to 60-second commercials and ‘carousels’ allow more messages by enabling followers to swipe across for additional images or video.

4. Do not forget Brand Influencers: A brand influencer is an individual who leverages his/her social media influence to authentically connect audiences and brands i.e. brands partnering with a celebrity or leader in a specific industry. Brand influencers help build trust and credibility, brand synergy and so on.
In summary, If you want to take your Instagram account to the next level of engagement and also want to build a loyal brand organically, you have to spend time and put all your creativity in there. You can contact us, Baynet Fuse, your Instagram account. We would have it from start and we won’t leave you to yourself alone.

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