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Thursday, 16 May 2019 11:21

Strategies for targeting Facebook Ads

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The level at which brands utilize Facebook ads to drive their presence and captivate their audience is high knowing that a strong Facebook ad is a getaway for the growth of a business. Owing to the over 3 million businesses actively advertising on Facebook, how best informative your adverts are and to what audience is important to stay atop the business game.

Here are a few tips to help you out;

  1. TARGET PEOPLE YOU ALREADY KNOW

It is important to know that people will always buy from somewhere they can trust, the same applies to Facebook advertising, pay more attention to audiences who already knows your brand, not those who do visit your website. Your audience that trust you are already convinced about you and only little effort is needed to persuade them to make purchases but its not the same with cold traffic they do not know who you are, they do not trust you, and they do not know your products. It just barely ever happened that somebody is going to buy a product right from the start if they have never heard of your product, especially online.

  1. TARGET LOOKALIKE AUDIENCES

Lookalike audiences consist of people that have similar traits and behaviors to another group of people and fans inclusive – for example, you can create a lookalike audience based on your previous customers and the people included in it will have very similar interests. You can expand your retargeting program to new audiences who are likely to have an interest in your business, even if they’re not already familiar with you. Using lookalike audiences enables you to build your brand and engage new prospects who have the potential to become leads for your business.

Lookalike audiences are a great way to expand your display advertising reach to new people online. And because lookalike audiences have specific characteristics that make them ideal for your business, you know your ad budget isn’t going to waste on the wrong prospects.

  1. LEARN FACEBOOK POWER EDITOR TOOL

Spend less time boosting your posts and use Facebook’s self-serve ad tool to run your promotions, and devote more time using the Power Editor. With it you’ll be able to:

  • Target audiences with more options
  • Create ads faster
  • Optimize better than ever before

It’s the tool used by professional marketers to deliver highly targeted ads, and it’s not difficult to learn. Take the time and give yourself a leg up on your competition.

Summary

With properly targeted Facebook ads you’ll be able to pinpoint the people on social networks who are interested in your business — and deliver them targeted ads that are highly relevant to their wants and needs.

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